by Mabel Roy
  • 2 minute read
  • June 20, 2020
We Can’t Get Enough Of Balmain’s Resort 2021 Collection. See Why

Balmain’s creative director Olivier Rousteing has dropped just the collection we needed for a holiday of dreams. The French luxury fashion house has produced more than 400 looks for women and 300 for men for its Resort 2021 line.

The designs are on view in a digital showroom and you can also meet Olivier’s avatar, who will take you on a virtual journey through the pieces. The lookbook, which was shot in a château in Normandy, will be showcased at a public event in Paris in July.

The collection is upbeat and colorful, mostly inspired by the many evenings Olivier has binge-watched old series and movies, such as Beverly Hills, 90210, The Fresh Prince of Bel-Air and Pretty Woman. It inspired him to “re-open my eyes to the power of the bright tones, sharp tailoring and incredible graphic patterns that defined the look of so many popular series of the 1990s.”

In a statement, Olivier referred to the range as the ‘Zoom’ collection, since the Balmain team and ateliers had to rely on a whole new series of tools to create the pieces. The routine mostly consisted of swapping images on WhatsApp and drafting in suppliers from around the world to get it made.

“The embroideries were done by old ladies working in their kitchen in the south of Italy. In Japan, they were working in their living room. It was tough,” said the designer, reported He himself tried on the men’s prototypes in his Paris apartment. “The fabrics — that was a struggle because I was choosing by Zoom.”

“We need to bring some joy, because right now the fashion world is kind of sad. Everybody is worried about the future, but instead of being worried, instead of words, put some action,” he added.

This Resort collection also marks the House’s first steps towards a more sustainable approach. The designs have been created with organic cotton, 100% compostable packaging, recycled-polyester labels and hang tags using recycled string and paper from Forest Stewardship Council’s sustainably managed forests. As the process of getting suppliers on board is slow, Olivier hopes that by next season, at least half of his collection will be sustainably produced.

Cover image credits: @Olivier_rousteing

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