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    by Mira Kerbage
    • 1 minute read
    • January 05, 2021
    Swiss Visual Artist Urs Fischer Reimagines Louis Vuitton’s Monogram

    As their first collaboration of the year, Louis Vuitton unveiled a new collection with their classic monogram redesigned by contemporary visual artist Urs Fischer.

    The New York-based sculptor and painter adds an unusual twist to the Maison’s iconic logo.

    Mixing different shapes, sizes, and textures, the reinvented monogram is a treat for the eyes, offering the brand a bold modern look.

    The newly hand-drawn logo is featured on a series of LV’s ready-to-wear pieces, accessories, shoes, leather goods, and special-edition bags exclusive to the collection.


    Images via Louis Vuitton Instagram and website.

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