Selena Gomez has finally joined the beauty bandwagon. After major makeup drops by celebrities such as Kylie Jenner, Rihanna and Kim Kardashion, Selena has announced the launch of her upcoming line Rare Beauty. The brand is named after her latest hit album Rare and has been in the works for the last two years.
“I’m launching my own beauty brand and it’s called Rare Beauty.” she posted. “I want girls and boys and men and women to feel comfortable. It’s [Rare Beauty] meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves.”
In a post on Rare Beauty’s official Instagram account, the caption read, “Our founder @selenagomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. @rarebeauty is about accepting who you are–and finding the beauty in your imperfections.” The line will be launched in all Sephora stores across North America in summer, with the aim of distributing the products globally by next year.
Cover Image credit: @selenagomez