Shortly after launching their Re-Nylon capsule collection created from reissued nylon bags, Prada has teamed up with UNESCO for a sustainability campaign to raise awareness about the ocean.
The campaign is designed around the need to adopt a heedful attitude towards the ocean. With this aim in mind, UNESCO’s Intergovernmental Oceanographic Commission will collaborate with Prada to launch education programs for students in various cities across the globe, such as Berlin, New York, London, Milan, Paris. These programs will run starting this month until May this year.
Students will learn about the significance of the ocean, the detriments of marine pollution and the steps being taken by the fashion industry to cultivate sustainable consumption. Towards the end of the campaign students will be asked to pitch ideas for raising awareness for ocean conservation. The winning idea will then be chosen in May by an international jury consisting of Prada and UNESCO representatives.
“For the Prada Group, the promotion of culture and education is an integral part of the sustainability strategy,” Prada’s head of marketing, Lorenzo Bertelli, said in a statement. “The collaboration with UNESCO embraces this path and translates it into a direct channel of communication with students around the world. We are proud to see the creation of an ocean awareness project from what was initially a product innovation and sustainable materials initiative.”
Image credit: @Prada