by Mariam Khawer
  • 2 minute read
  • February 05, 2020
5 Brands At New York Fashion Week That We’ve Got Our Eyes On

With a few non-attendances such as Tom Ford and Jeremy Scott and a scheduling conflict with the Oscars, New York Fashion Week is faced with the task of generating the same buzz it does every year. However, the show needs to go on with many notable designers presenting their meticulously designed collections. Here’s Villa 88’s round-up of the designers we have on our radar this fashion season.


Kicking off NYFW is the high-end Italian fashion label lauded for its vibrant knitwear, bold colors and striking prints. The brand is helmed by Margherita Missoni, granddaughter of Ottavio Missoni, who started the family’s fashion house in 1953. Margherita’s mission is to create a world for M Missoni that is fun, light, colorful and easy.

Naeem Khan

Widely acclaimed for his hand-embroidered gowns, dresses and modish separates, the designer of Indian-American descent always leaves an indelible impression on the audience. His repertoire of high profile clientele includes Beyoncé, Taylor Swift, Lady Gaga, First Lady Michelle Obama and Queen Noor of Jordan. His designs have also been featured on silver screen classics, Sex & the City and Dream Girls. Since its launch in 2003, the brand has been very well received, with pieces being sold in more than 100 stores globally. Naeem Khan was also instated as a member of the Council of Fashion Designers of America in 2008.

Alejandra Alonso Rojas

Alejandra Alonso Rojas’s understated yet meticulous attitude towards women’s casual luxury wear has bolstered her position as one of fashion’s most revered stars.  Born and raised in Madrid, Alejandra is a fourth generation hand-knitter. Her designs are rooted in Spanish tradition and also inspired by her modern New York lifestyle. Having a keen eye for tailoring, her designs are made with the finest resources. The brand also endorses conscientious manufacturing and sustainable production practices.

Noon By Noor

The first ever GCC brand to be invited by IMG to New York Fashion Week, Bahrain’s luxury womenswear label Noon by Noor is known for infusing Eastern and Western styles for its sharply tailored and clean silhouettes. Established by designers and cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa, the brand has been part of each season at NYFW since 2012. Celebrities such as Jennifer Lopez, Solange Knowles, Alexa Chung, Blake Lively, Katy Perry and Coco have been seen donning the brand’s designs.

Jonathan Simkhai

Founded in 2010, Jonathan Simkhai’s luxury ready-to-wear designs are meant for the contemporary woman, drawing inspiration from female strength and sensuality. This is achieved by the use of custom-made fabrics, romantic silhouettes, and contoured outlines. Through his designs Jonathan strives to imbue women with confidence. Simkhai’s creative process is influenced by his desire to push the envelope. His work often explores the convergence of technology and hand-made artisanship.

Image credits: Nyfw, Naeemkhannyc, Mmissoni, Jonathansimkai, Alejandraalonsorojas, Noonbynoor

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