by Aminath Ifasa
  • 1 minute read
  • October 24, 2022
Valentino’s New Book Explores 50 Years of the Maison’s Love For Red

Valentino has launched its new masterpiece, not as piece of clothing or accessory but as a handmade collectors’ book. Named ‘Valentino Rosso’ after the House’s signature hue of red, the Haute Couture tome presents the personality of the color through the decades.

This Haute Couture book merges  Valentino archives with the designs of today as an emblem of the slogan that the past is the present. “For the Valentino maison, red is not just a color. It is a non-fading mark, a logo, an iconic element of the brand, a value,” reads a red page in the coffee table book featuring a quote from the designer Pierpaolo Piccioli himself.

It was Pierpaolo’s question that served as a base to the beginning of the book. He wanted to explore how many nuances of Rosso Valentino are present in the Maison Archives.

“The answer is more than 550 different palettes merely within the couture creations. The imagery blends with a narration that pursues the evolution of the iconic colour from the roots of the Maison with Valentino Garavani until now. The creation of this unique chrome and its infinite variations until the contemporary Valentino PINK PP. It is a history of artisan mastery, love for couture and for colours,” he says.

The imagery in the book blends with a narration that pursues the evolution of the iconic colour. It explains to its readers what the unique chrome is, and takes them through the brand’s journey up until the creation of ValentinoPINK PP colour.

The book, part of Assouline’s Legends Collection, comes in silk hardcover with a luxury slipcase and retails for $250. The new title will be available in selected bookstores as well as on Assouline website and in Assouline and Valentino Boutiques worldwide from 25 October.

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