Tiffany & Co. has once again established a new era for its timeless Atlas® watch collection with a sophisticated relaunch. Originally introduced back in 1983, the Atlas® watch has become a lasting symbol of the Maison’s dedication to elegance. Its design was originally inspired by the historic Atlas clock that was installed above Tiffany’s flagship back in 1853.

This year, the collection received a modern refresh, revamping the design to have a sleeker aesthetic, Roman numerals and an upgraded technical performance. Offered in 29 mm, 34 mm, and 38 mm sizes, the new timepieces come with either Tiffany Blue® or white dials and are available with stainless steel bracelets, leather straps or diamond-set bezels.

Both the 34 mm and 38 mm models now house self-winding mechanical movements with a 50-hour power reserve. While the 29 mm version features a solar-powered movement developed with Swiss experts La Joux-Perret, requiring only two minutes of sunlight for 24 hours of power and offering an eight-month autonomy on a full charge.

Design upgrades include a cleverly designed sector dial that adds visual depth, a faceted crown with the Tiffany Blue® logo, and polished-satin finishes that beautifully reflect light. The caseback pays homage to the original Atlas clock, engraved with Roman numerals in its signature font.

The new Atlas® collection is Tiffany & Co.’s status as a leader in luxury watchmaking, blending iconic legacy with cutting-edge craftsmanship.

Visit tiffany.ae