by Ayesha Shaikh
  • 1 minute read
  • August 05, 2021
Priyanka Chopra Jonas Is The New Global Ambassador Of Bvlgari Jewelry

The latest to join the exclusive roster of Bvlgari’s global ambassadors is celebrated Indian actor-entrepreneur Priyanka Chopra Jonas. The Italian jewelry house announced the news this week, with an Instagram post featuring Priyanka in the B.zero1 rock-studded necklace and ring combination. “Welcome Priyanka! Bvlgari unchains its bold side,” the post read.

Exquisitely crafted in yellow gold with pavé diamonds the B.zero1 necklace and ring draw inspiration from the Colosseum, the most renowned amphitheater in the world. Its distinctive spiral mellifluously blends the harmony of past, present and future that are reflected in the allure of Rome.–ztwKZ8N/

Priyanka also announced the collaboration on her official Instagram account, referencing how Bvlgari’s longstanding relationship with India is among the reasons behind her association with the brand. “So proud to join the Bvlgari family as a Global Ambassador,” she wrote.

“There are so many things that drew me to this iconic brand, but what we connected on so organically is our mutual love for India and the beauty it has to offer – from the rare gemstones used in so many of Bvlgari’s creations, to the scented flowers used in their fragrances and beyond. I’m looking forward to an amazing partnership, and of course, wearing lots of stunning jewelry.

In her new role, Priyanka will focus on themes of women empowerment, diversity and inclusion in addition to representing the brand around the world.

Cover image via @Bulgari on Instagram.

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