Actress and Chanel’s long-time house ambassador, Lily-Rose Depp, is set to star in an upcoming campaign for Chanel’s Première Original Edition watch, scheduled to be revealed on September 1.
Lily has graced numerous Chanel campaigns and runways, solidifying her name as synonymous with the prestigious maison. From her first Met Gala appearance to her choice of a vintage 1994 dress for this year’s Cannes film festival, Lily’s association with Chanel has become an emblem of the brand’s essence.
The upcoming campaign, nearly eight years after her initial collaboration, will showcase Chanel’s Première Édition Originale watch—a re-release of the iconic timepiece from 1987, the Première. Meticulously designed to encapsulate the DNA of the maison, the watch is a true representation of Chanel’s storied history. The case pays homage to the cap of the N°5 fragrance bottle, the world’s most famous perfume, and the octagonal design of Place Vendôme. The bracelet, featuring intertwined gold and black leather links, draws inspiration from the legendary Chanel bag’s chain.
A single teaser picture from the campaign reveals Lily wearing purple and pink Chanel tweed, with the Première’s signature sleek leather and chain strap gracefully encircling her wrist, promising a captivating and stylish unveiling of the revered timepiece.