Chic makeup and skincare collection debuts tomorrow as Prada officially launches its makeup line and reenters the skincare market. Starting August 1st, beauty enthusiasts can find Prada Beauty at Selfridges, embracing the brand’s iconic style and elegance in the realm of cosmetics.

The move comes as no surprise, considering Prada’s recent fashion collections, co-designed by Miuccia Prada and Raf Simons, have been awash with vibrant shades, hinting at their foray into color cosmetics. From lemonade sorbet hues to candy-floss pink, color takes the spotlight at the luxury brand.

Following the successful fragrance line, Prada Paradoxe, endorsed by Emma Watson, the addition of makeup and skincare aligns perfectly with Prada’s vision for beauty. The beauty line, curated by esteemed makeup artist Lynsey Alexander and 3D artist Inès Marzat, draws inspiration from Prada’s extensive fabric and print archive, forging a seamless connection between beauty and fashion. The range includes triangular eyeshadows, lipstick bullets, and luxurious creams, all adorned in futuristic, reflective silver packaging.

Prada’s color collection boasts richly-pigmented mattes and elegant metallic foils, delivering “hyper extreme” finishes for precise application. Skincare makes a comeback, featuring rare plant extracts within Adapto.gn Smart Technology, shielding the skin from external aggressors.

With Prada’s signature style evident in every product, the Beauty range promises a blend of creativity and wearability, offering elegant formulas and refined textures to satisfy even the most discerning customers. Beauty enthusiasts can expect an exquisite experience with Prada’s new makeup and skincare offerings at Selfridges from tomorrow onwards.