In true Alessandro Michele style, Gucci’s new Bamboo 1947 bag has been launched as the latest iteration of the iconic eponymous bag. The historic design, which is now part of the signature Gucci Beloved lines, offers a joyous coming together of the past, present and future, setting the tone for the Creative Director’s legacy within the House.

By Cho Gi-Seok 

The new version of the bamboo top handle style is available in varied sizes and vibrant colors including bright orange, marigold yellow, pink, azure and bright green. Exquisitely done in cuir leather, white leather and black patent leather, the bag features interchangeable leather and Web straps, shining a contemporary light on the sophisticated silhouette.

To celebrate the launch of the new line, the House invited nine international creators to collaborate on a digital project, with each of them asked to share their personal vision of the Gucci Bamboo 1947 through the creation of an artwork.

By Theo Liu Xiangyu

The creatives brought the pieces to life through a series of gripping photographs, illustrations, paintings and videos. Participating talents include photographers Maddalena Arcelloni, Lou Escobar, Katya Mayer, Theo Liu Xiangyu, Cho Gi-Seok, and Suzanne Saroff and artists Nico Ito, Samson Bakare and Everett Glenn. An additional number of talents who have contributed to the project will be disclosed in the upcoming weeks.

By Nico Ito

In 1947 amid Italy’s post-war era and the subsequent dearth of raw materials, Gucci’s founder, Guccio Gucci, alongside Florentine artisans, decided to use lightweight and durable bamboo for bag handles. In the decades to follow, the Bamboo Bag because an icon in the global fashion community.

Images courtesy of Gucci