As your pour yourself a cup of matcha every morning and acclimatize to the work-from-home life, you might want to rethink your home-wear, so you’re dressed for success even in the new normal. Studies have shown that dressing up for work leads to higher productivity, and that doesn’t mean you need to compromise on comfort. The new generation of lounge-wear is a great, long-term investment, as it can even translate to outerwear post quarantine. Here, we’ve curated a list of six luxury lounge-wear brands that are on our radar as they embody the three Cs – comfort, contemporary and casual.
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Walking up to the home work station from your patio? Do it in style. This British brand launched in 2003 and is run by couple Mandy Watkins and Rupert Youngman, as a brand that appeals to women who are not driven by trends. As the line between what we wear at home and at work continues to blur, Hush has emerged to the fore as a homewear brand of choice, beloved by smart tastemakers.
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Bridging the gap between loungewear and business is Yolke Girl that has the approval of A-list influencers. Founded in 2013 by friends Ella Ringner and Anna Williamson, the London-based brand gives a nod to contemporary prints and comfortable fabric such as stretch silk. Whether you wear its pyjamas as separates or mix-and-match them, Yolke is all about make loungewear an everyday thing.
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This resort and ready-to-wear brand by best friends Lauren Leask and Poppy Sexton-Wainwright is all about evoking relaxed, effortless energy. Whether you’re about to jump on a video conference call with your team, or hope to plan an evening out with your girlfriends once the world has tackled the COVID-19 outbreak, you’re sure to ascend to the hip fashion map in Asceno’s pyjama sets of dreams.
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Hand-painted in London and made in Portugal, this sumptuous brand by couple Molly and Joel Jeffrey ticks all the boxes for wfh wardrobe. As lounge-wear transcends out of the bedroom, the brand continues to create fun and quirky pieces in exquisite cotton, with prints such as pineapples and jaguars. So apt to wear both inside and outside.
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How fun is this Cleopetra neptune blue eye motif? As they say, not going out never looked so good. Launched during London Fashion Week in 2011, the brand offers silk robes, kimonos and tracksuits in prints that are meant for the runway. Think about cashmere blend trakkies that you wouldn’t want to get out of. As they say, not going out never looked this good.
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Sleepwear meets stylish living in this Austalian brand by Jasmine Lindsay that offers high-quality fabrics and finishes that will last you a lifetime. Jasmine and Will also offers personalized pyjamas for men, women and children for days that you’d like to opt for matching family outfits. We’re talking luxury silk, linen cotton loungewear and monogrammed pyjamas that will keep you comfortable all day.
Cover image courtesy: Asceno
