On Monday, Louis Vuitton announced the signing of French swimmer Léon Marchand, marking him as the first athlete to be sponsored by the prestigious parent company ahead of the highly anticipated Games.

As the parent company of iconic fashion houses such as Louis Vuitton and Dior, LVMH aims to strengthen its association with the sporting event by supporting exceptional athletes.

In an official statement, Louis Vuitton expressed its admiration for the young swimmer’s spirit of perseverance and excellence, values that closely align with the brand’s own ethos. At just 21 years old, Marchand has already made his mark on the Olympic stage, having previously participated in the Tokyo Olympics in 2021. He has showcased unprecedented achievements, positioning him as a top contender for victory and medals in several events, making him a strong prospect for the French team.

This partnership will not only provide financial support to Marchand but also offer him privileged introductions to the esteemed group’s houses. LVMH plans to extend similar partnerships to four or five more athletes, demonstrating its commitment to fostering talent and recognizing exceptional sporting achievements.

The luxury conglomerate is expected to reveal further details about its Olympic partnerships leading up to the opening ceremony, scheduled to captivate audiences worldwide on July 26, 2024. As anticipation builds, the collaboration between Louis Vuitton and Léon Marchand promises to be a beacon of excellence, uniting fashion and sports on the grand stage of the Paris 2024 Olympics.