Bvlgari has just launched a new campaign to celebrate its storied legacy called Eternally Iconic.
The global celebration has been designed to spotlight the brand’s most timeless collections, including the Serpenti, B.zero1, Tubogas, Divas’ Dream and Octo. Each rooted in Roman luxury but created with modern day sensibilities in mind, each of the lines have carry on the brand identity of Bvlgari.
The campaign will include immersive experiences across digital and physical platforms. Starting this month, the Reborn Series: Iconic Stories showcases global ambassadors Zendaya, Anne Hathaway, Damiano David, Priyanka Chopra Jonas and Lorenzo Viotti, sharing their personal stories of transformation through digital documentaries.
Continuing the celebration, in July, Bvlgari will host exclusive masterclasses led by Jewellery Creative Director Lucia Silvestri and Watch Creative Director Fabrizio Buonamassa Stigliani. The pair will offer fans of the brand rare insight into the artistry behind the iconic lines.
Since its inception in 1884, Bvlgari has been redefining creative jewellery making. Serpenti, which was first created in 1948, has become one of the house’s most famous and a symbol of transformation. While B.zero1’s architectural curves and experimental materials continue to challenge jewellery norms, even to this day. Tubogas, with its industrial-inspired coil, embodies Bvlgari’s famed innovation, while Divas’ Dream is as eleganct as a Roman mosaic. Meanwhile, Octo breaks horological records with its geometric design and slim profile.
Through immersive activations, Eternally Iconic is confirming Bvlgari’s place as a cultural and iconic design powerhouse.
