by Mariam Khawer
  • 1 minute read
  • February 04, 2020
Van Cleef & Arpels Teams Up With 21, 39 Jeddah Arts

This year’s theme of 21, 39 Jeddah Arts is ‘I Love You, Urgently’ with an aim to enrich the Middle Eastern art scene while focusing on environmental concerns and the youth through a sequence of exhibitions, workshops and educational forums. Van Cleef & Arpels has teamed up for this iteration of the event again via its Middle East Emergent Design Prize. The French luxury maison is also set to announce the call for the 2020 Middle East Emergent Design Prize during the show.

Design by Julia Ibbini, winner of  Tashkeel & Van Cleef & Arpels Middle emergent designer prize winner for 2019

Alessandro Maffi, Van Cleef & Arpels Managing Director Middle East and India, said in a release, “Participating in this new edition of 21,39 Jeddah Arts continues to strengthen the Maison’s promise in supporting the local art and design scene of the Kingdom. This exclusive exhibition will be the occasion to celebrate designers and encourage creativity, art and passion in the Middle East, whilst welcoming the connoisseurs into the universe of Van Cleef & Arpels.”

Arthur Hoffner

In addition to this, guests will have the chance to view the exemplary of work by Arthur Hoffner, who has inventively created an installation showcasing balance and suspended motion, mirroring the Perlée collection by Van Cleef & Arpels. Arthur, the winner of the People’s Choice Award at the 2017 Villa Noailles Design Parade, worked together with the maison to create a range of vases combining gilded brass spheres, aluminum tubes and blocks of marble put together in a composition that appears to defy the laws of gravity.

Partnering with Van Cleef & Arpels, Arthur has produced vases that combine gilded brass spheres, aluminum tubes and blocks of marble. They’ll  be displayed at the newly opened Van Cleef & Arpels boutique at El Khayyat Centre, Jeddah, until February 8, 2020.

Image credit: Van Cleef & Arpels

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