In keeping with the spirit of Eid Al Adha, Vacheron Constantin has collaborated with Emirati calligraphy artist Narjes Noureddine on a beautiful artwork centering the ‘Eid Mubarak’ greeting. In a video rolled out by the brand, Narjes can be seen creating calligraphic swirls that celebrate the beauty of the Arabic language, wearing an exquisite timepiece from Vacheron Constantin’s latest and first women’s-only Égérie collection.
The Égérie collection brings together the worlds of haute horlogerie and haute couture, taking inspiration from the independent and charismatic woman of today. The video reflects that spirit, with Narjes shown displaying her free-form brush techniques, with the message of spreading togetherness and solitude.
Narjes has been pursuing calligraphy art since 2000and her works have been showcased across the UAE, from ‘The Shining Letters’ chandelier at Sharjah Museum to the ‘Diwan Osha’ murals at the Women’s Museum. She’s also credited with introducing Sheikh Zayed’s poem ‘How Beautiful This World Is’ in an opera performance that was influenced by her Arabic calligraphy art. Together with Narjes and Vacheron Constantin, we wish you a very happy Eid.
Images courtesy of Vacheron Constantin