by Aminath Ifasa
  • 1 minute read
  • June 18, 2020
This Egyptian CEO Is The MENA Winner Of The Cartier Women’s Initiative 2020

For the 2020 edition of its Women’s Initiative, Cartier has announced seven winners from over 1,200 international applicants, including Nadia Gamal El Din from the Middle Eastern and North African (MENA) region. Nadia, the creative force behind Rahat Bally, has received $100,000 as part of the entrepreneurship program. Rahat Bally is an all-inclusive platform that facilitates mothers in need with financial, emotional, physical and intellectual resources.

Nadia started her entrepreneurial journey when she became a mother and felt a gap in the market for servicing new moms. “Almost 80,000 moms are connected to our services. My ultimate mission is for every mother in Egypt to find peace of mind,” Nadia said in a statement.

Image Courtesy: Cartier Womens Initiative

Among Rahat Bally’s latest feats is the Cloud, a physical space where mothers can rest in napping pods and invest in personal development activities, such and workshops and book clubs, while vetted babysitters care for their children. “It’s beautiful,” Nadia said. “Moms start crying when they come in because it’s the first time anyone is taking care of them. They can have a shower. They can drink a cup of coffee while it’s still hot. It’s a place where they can actually breathe again.”

The Cartier Women’s Initiative is an annual international program that empowers female entrepreneurs who aim at making strong and sustainable social and environmental impact. We love initiatives that enable and empower women, and this is a huge step forward in the global mission to accomplish that.

Cover image courtesy: Cartier

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