Al Fardan Jewelry has revealed a chic new boutique at Nation Towers Mall, Abu Dhabi with an elegant collection to satiate smart tastemakers in the UAE and beyond. Specializing in gemstones, rare pearls and statement accessories, the brand has revealed its new concept and designs that would appeal to all ages and palates.

As one of the Middle East’s most renowned jewelry retailers for nearly 70 years, the brand sensitively restores its rich Emirati traditions with modern design elements through its creations. The new collection is sleek and minimalist, with the logo adapted to represent this mélange of old and new influences. The original colorways have been changed for lighter, muted tones, whilst Arabic calligraphy has been retained as a nod to the brand’s regional roots and lustrous history.

“By fusing modern styles with influences from our traditional Emirati heritage, we’re confident that we’ve created our best-ever collection,” Hasan Fardan Al Fardan, CEO of Al Fardan Jewelry, said in a release. “We’ll be forever proud of our background and history, but we also want to build on the success of our original range, embrace international influences, and create innovative and dynamic pieces that make the wearer feel empowered, uplifted and unstoppable.”

In addition to its own collection, the boutique also houses a string of international brands. Part of its impressive roster are Yeprem, which was founded in Beirut in the 1960s and quickly emerged as a Hollywood-favorite, and Alessa Jewelry, a Guatemalan-inspired label that offers unique stacked bracelet styles.

By fusing modern styles with influences from our traditional Emirati heritage, we’re confident that we’ve created our best-ever collection

Al Fardan is the first outlet in Abu Dhabi to introduce the coveted Italian jewelry brand Repossi. Also expect to browse products by Swiss watch manufacturer Corum, and luxury French accessory brand Chaumet, which has been creating iconic pieces for more than 230 years.

Al Fardan Jewelry is open from 10am till 10pm at Nation Towers Mall in Abu Dhabi. For more information, visit Alfardanjewellery.com.