Dubai-based supermodel and influencer Jessica Kahawaty joined regional and international stars in promoting Maison Valentino’s fragrance, Voce Viva, through the #MyVoiceMyStrengh social media campaign.

Inspired by women, Voce Viva translates to ‘with the living voice’ and pays homage to those who aren’t afraid to speak up – it’s the voice of truth, inclusivity, freedom, and a statement of individuality. The Lebanese-Australian model recently posted a picture of herself with the fragrance on Instagram. “Voce Viva means to do something aloud for all to hear,” read the caption.

With the bottle’s sleek design and the brand’s iconic Rockstud, Voce Viva is an ode to Rome, where street and couture combine. Other influential figures associated with the launch are Lady Gaga and Lebanese actress Laila Abdallah.

Images courtesy of Jessica Kahawaty and Valentino Beauty on Instagram.