Following his triumphant Wimbledon victory, Carlos Alcaraz steps into a new arena as the face of Louis Vuitton’s Men’s New Formal Collection campaign. The campaign effortlessly melds the dynamism of Alcaraz’s tennis prowess with the sophistication of Louis Vuitton’s contemporary tailoring.

In a captivating visual display, the campaign showcases Alcaraz’s fluid athleticism and the brand’s latest creations. The Spanish prodigy seamlessly transitions between athletic poses and tennis moves, all while elegantly donning Louis Vuitton’s tailored pieces and eveningwear. The collection pays homage to the harmonious blend of sports and fashion, featuring modern tuxedos adorned with iconic LV motifs.

Photographed at the historic Hôtel de Maisons, the campaign captures the essence of luxury and legacy. This stately 18th-century mansion, where Karl Lagerfeld once resided, adds a touch of history to the collaboration. The campaign is accompanied by a 21-page lookbook that encapsulates the collection’s essence.

Alcaraz expressed his excitement, stating, “As an athlete, dressing up is a rarity, but for special occasions, it’s empowering to look and feel impeccable.” The collection, designed by Pharrell Williams in his inaugural role as the house’s men’s artistic director, garners anticipation from fashion enthusiasts worldwide.

Louis Vuitton’s tradition of merging fashion and sports gains momentum with Alcaraz’s inclusion, joining a lineup of renowned athletes. With the collection slated to hit Louis Vuitton stores in January 2024, the fusion of modern tailoring and timeless luxury promises to captivate connoisseurs of style and sport alike.

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