Dubai-based Infinity Art is preparing to launch its first digital immersive experience “Infinity Des Lumières,” at the Dubai Mall.

The new massive art space will be located next to Burj Khalifa, the tallest building in the world, and will offer visitors a sensory experience like no other.

Through the use of innovative and cutting-edge technology, Infinity Art aims to bring a unique perspective to classical, modern, and contemporary artists while highlighting diversity and creativity.

“Infinity Des Lumières” exhibitions will be projected on the walls and floors of the art centre using computer-controlled video and audio installations for a heightened immersive experience.

The hall will also feature a gift shop and a section where guests have the opportunity to discover emerging talents.

The digital art experience already exists in three different areas in France: “Atelier des Lumières” in Paris, “Carrière des Lumières” in Les Baux-de-Provence, and “Bassins des Lumières” in Bordeaux.

It is also present in Jeju-do, South Korea under the title “Bunker des Lumières.”

Images via Atelier des Lumières website.