• 1 minute read
  • November 10, 2023
CASA Loewe Omotesando Unveils Redesigned Tokyo Flagship Store

CASA Loewe Omotesando in Tokyo, the inaugural store revamped by creative director Jonathan Anderson in 2014, reopened its doors on November 11, marking a significant moment in Loewe’s 50th-anniversary celebrations in Japan. Originally established in 2004, Loewe Omotesando served as the inspiration for the global CASA Loewe concept, conceptualizing each store as the dwelling of an art collector.

Spanning 466 square meters across three floors, the redesigned store now stands as the largest Loewe store in Japan. Notably, it houses the first Loewe ReCraft location in Tokyo, where a skilled leather artisan offers repairs and maintenance services for Loewe leather items.

The store’s design embraces a profound connection with nature. Reflecting the seasonal colors of the iconic Zelkova trees lining Omotesando avenue, a reflective silver façade establishes a seamless connection between the store and its natural surroundings. Spanish artisans meticulously hand-molded and enameled silver tiles extend from the façade to the interior walls, creating a captivating light-reflecting effect.

Beyond its role as a fashion destination, CASA Loewe Omotesando becomes an art haven, featuring works by internationally acclaimed artists such as Pablo Picasso and Anthea Hamilton, alongside Japanese artists Tanabe Chikuunsai IV and TSUBAKI. The space is further enriched by carefully curated furniture and light sculptures.

In celebration of the store’s reopening, the SS24 precollection will debut exclusively at CASA Loewe Omotesando on November 11, preceding its global launch on November 16. Additionally, a unique series of Loewe x Suna Fujita products will be available exclusively in Japan, adding an extra layer of exclusivity to the celebration.

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