INFINITI Middle East has announced a partnership with Saudi Arabian film producer, philanthropist, and entrepreneur Mohammed Al Turki, appointing him as the brand’s first-ever regional Chief Luxury Ambassador. The collaboration aligns with INFINITI’s vision of enhancing the brand’s presence in the region.

Mohammed’s appointment coincided with the Middle East debut of INFINITI’s all-new QX80 flagship SUV. His deep expertise in art, culture and storytelling will help tailor the products to the discerning tastes of Middle Eastern consumers.

As Chief Luxury Ambassador, Mohammed will play a key role in shaping INFINITI’s engagement with its audience. His extensive background in the world of film and his understanding of cultural nuances will be used to create a holistic brand experience.

“We are pleased to partner with Mohammed Al Turki as our Chief Luxury Ambassador,” said Thierry Sabbagh, Divisional Vice President, President Saudi Arabia, Middle East, and CIS – Nissan, INFINITI. “His multifaceted approach to storytelling and luxury, coupled with his cultural influence in the region, makes him the perfect collaborator to help us showcase INFINITI’s vision of modern luxury. Together, we aim to create meaningful moments that resonate deeply with our audience.”

Albert Khreiche, Managing Director, INFINITI Middle East, echoed this sentiment, stating, “INFINITI was founded on the basis of being human-centric; through our partnership with Mohammed Al Turki, an individual at the forefront of representing this region’s art and culture on the global stage, we will find new and creative ways to elevate the brand’s representation in the Middle East.”

Expressing his excitement about the role, Al Turki said, “I’m honored to partner with INFINITI Middle East as their first-ever Chief Luxury Ambassador. This role allows me to combine my passion for luxury and storytelling with a brand that truly understands the importance of cultural connection. I’m excited to collaborate on projects that cater to the audience in the Middle East while embracing the brand’s modern Japanese luxury aesthetic.”

Through this partnership, INFINITI Middle East and Al Turki aim to redefine the concept of automotive luxury.