by Fatima Hamad AlShuweihi
  • 1 minute read
  • April 25, 2023
Denim Days: StyleStop Founder Fatima Hamad AlShuweihi Shares An Exclusive Fashion Edit

I’ve always taken great pleasure in assisting my loved ones with buying and coordinating outfits and accessories. It compelled me to think about how I could share my creative voice with a larger audience, and so in 2020, I founded StyleStop as a virtual styling platform based on Instagram.

With online shopping on the rise and luxury e-tailers leaving one spoilt for choice, it can be a challenge to determine what items are worth your investment. Fashion in the Gulf region has also evolved over the years, with women constantly refining their style. So, it was a fitting choice for me to launch an initiative that further aids their creative process, providing them with a guide on how to style the latest pieces and keep up with trends whilst expressing their distinct aesthetic vocabularies.

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This article was originally published in Villa 88’s Spring 2023 edition. Subscribe here.

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