• 1 minute read
  • November 09, 2023
Versace Names Rosy Zhao Global Brand Ambassador on Her 25th Anniversary

Versace has strategically appointed Chinese actress Rosy Zhao as its global brand ambassador, a move aimed at amplifying the brand’s resonance in China. This announcement coincides with Zhao’s 25th anniversary, a significant milestone in her burgeoning career. Widely recognized for her compelling performances in popular TV dramas, such as the fantasy romance “Who Rules the World” and the historical romance “Love Like the Galaxy,” Zhao embodies the essence of a Versace Woman.

Donatella Versace, expressing enthusiasm, stated, “I am thrilled Rosy is joining our Versace family. I love her style, her energy, and her spirit. She is a powerful Versace Woman.”

The partnership holds a deeper connection as Zhao has been a devoted Versace enthusiast, frequently showcasing the brand’s designs, including a recent appearance at the Spring/Summer 2024 fashion show in Milan.

“The power of Versace is clear to see in the perfectly designed clothes and stunning Italian craftsmanship, but for me, the real power of Versace is how it makes me feel my personal strength when I wear it. Thank you, Donatella; I can’t wait to start this exciting chapter together!” enthused the Chinese star.

As Versace continues to expand its global footprint, the collaboration with Rosy Zhao signifies a dynamic alliance set to impact the fashion landscape, especially in China, where her influence is considerable. The strategic move aligns with Versace’s vision to not only cater to the diverse global market but also to establish a deeper connection with the burgeoning Chinese fashion scene.

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