Born in 1837 in the heart of New York City, Tiffany & Co. has always been more than a jeweller – it is a storyteller, a creator of symbols, and a guardian of cherished memories. For nearly two centuries, the House has celebrated love in its countless forms, becoming an integral part of life’s most meaningful moments. And this winter is no different. Fans of the storied brand are invited to fall in love with Tiffany & Co. through its campaign and installation experience in Abu Dhabi. 

This holiday season, the house unveils its 2024 campaign film, With Love, Since 1837, featuring House ambassador Anya Taylor-Joy in a cinematic ode to heritage, artistry, and connection. Through sweeping visuals, intricate designs, and the magic of New York City, the campaign invites the world to experience Tiffany & Co.’s enduring legacy in the city where it all began.

Directed by Jonas Lindstroem, the campaign film serves as a love letter to New York – the city whose energy, architecture, and spirit have been an endless source of inspiration for the brand. Anya embarks on an enchanting journey through a snow-draped New York City, adorned in Tiffany & Co.’s celebrated collections. She crosses the Brooklyn Bridge wearing HardWear by Tiffany designs – bold and dynamic, a perfect reflection of the city’s strength and ambition. 

Each scene unfolds like a page in a storybook, capturing the city’s landmarks and Tiffany & Co.’s legacy in harmony. The campaign crescendos as Anya pauses before The Landmark’s legendary windows, her gaze reflecting the wonder of a city where the past and present intertwine seamlessly. The snow falls gently, music stirs nostalgia, and Manhattan glows in the background, evoking a timeless holiday magic that only Tiffany & Co. can conjure. 

Through the lens of renowned photographer Carljin Jacobs, the campaign expands beyond film into a series of evocative still images, each frame capturing a facet of the house’s artistry and legacy. Featuring the iconic T by Tiffany and Knot by Tiffany, these pictures are windows into a legacy and a celebration of craftsmanship. 

The beauty of human connection is at the core of the brand’s values. Every piece, every Blue Box is a symbol of something greater, a connection and a promise. With nearly 200 years of history, Tiffany & Co. continues to weave its legacy into the lives of its customers, proving that true artistry and love are, indeed, timeless.

In With Love, Since 1837, Tiffany & Co. reminds us that the greatest gifts are stories, connections, and the emotions they represent. This holiday season, as snow already blankets the streets of New York City, Tiffany & Co. stand as a witness to elegance and love, just as it has since 1837.

For those in Abu Dhabi, experiencing the magic of Tiffany & Co. this winter takes on a new form. That’s because the brand is hosting a festive takeover across various iconic locations in the city from December 4, 2024, to January 10, 2025. Constellation of Love, created in partnership with the Abu Dhabi Investment Office’s (ADIO) Abu Dhabi Retail programme, merges the timeless elegance of Tiffany & Co. with the vibrant energy of Abu Dhabi. 

This unique experience highlights the House’s rich heritage, immersing visitors in its storied world. Activations will shimmer in the brand’s signature Tiffany Blue across the city and include several interactive experiences. 

At the Four Seasons Hotel Abu Dhabi, you can book a bespoke Tiffany & Co. afternoon tea, sat beside a dazzling festive tree, accompanied by an illuminated display of celebrated collections like Lock by Tiffany, HardWear by Tiffany, T by Tiffany, Knot by Tiffany, 16 Stone by Tiffany perfect for holiday gifting. 

Marina Mall will transform into a Tiffany Blue spectacle against the Corniche Road backdrop, with festive windows at Tiffany & Co. stores showcasing iconic collections and motifs such as the Tiffany Blue Box and Jean Schlumberger’s Bird on a Rock in a winter wonderland setting. From an artistic perspective, the Bassam Freiha Art Foundation in the Saadiyat Cultural District is hosting a pop-up installation celebrating Schlumberger’s designs, including the renowned Bird on a Rock. Jubail Mangrove Park will be illuminated with glowing Tiffany & Co. birds nestled among mangroves, complemented by storytellers weaving seasonal tales that highlight Abu Dhabi’s cultural heritage and Tiffany &Co.’s With Love, Since 1837 holiday campaign. 

A season of love awaits… 

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