Exciting news for equity enthusiasts in the Middle East: Saie, the beloved clean beauty brand known for its minimalist approach and skin-friendly formulas, has officially made its regional debut.

Saie is now exclusively available on Sephora.ae and in 40 Sephora stores across six countries: UAE, Saudi Arabia, Oman, Bahrain, Qatar and Kuwait.

This launch brings Sadie’s standout products, like the Glowy Super Gel, Dew Blush Collection and the Viral Glossybounce Lip Gloss Oil, straight to beauty lovers in the region. 

Saie’s expansion into the Middle East is a response to growing demand from the brand’s global fanbase, which has long admired the ‘no-makeup’ makeup look that Saie has championed. This new chapter represents the brand’s first global brick-and-mortar presence outside of North America, exclusively with Sephora, the beauty retailer with which Saie has enjoyed a flourishing partnership since 2021.

Laney Crowell couldn’t be more thrilled about this expansion, calling it a major moment for the brand. “Since the beginning of Saie, my mission has been to bring better clean beauty to as many people as possible,” Crowell said. “I’m so excited to introduce Saie to Sephora Middle East, a market I have long admired for its passionate love of beauty.”

Saie’s move into the Middle East couldn’t come at a better time. The region’s beauty landscape is evolving, with more people seeking out cleaner, skin-friendly alternatives that don’t compromise on luxury or performance. Sephora Middle East’s Managing Director, Hasmik Panossian, pointed out this shift: “Our customers are more conscious than ever about the ingredients they use and are seeking products that deliver high performance without compromising their health or the environment.” Saie, with its clean, high-performance formulas and chic minimalist packaging, fits right in with this trend.

The buzz around Saie doesn’t stop there. On November 1st, the brand will take over the window displays of Sephora’s flagship store in Dubai Mall.