PRNTCODE, the UAE-based print house founded by textile designer Hessa Alsuwaidi, has unveiled its newest Ready-to-Wear collection, launching online on 2 July 2026. The collection will also debut through exclusive pop-up experiences in Notting Hill, London, and M7, Qatar, giving customers the opportunity to experience the designs in person.

Marking the next chapter of The Jungle Edit, PRNTCODE’s annual print theme for 2026, the collection builds on the success of its capsule abaya line by translating the studio’s signature prints into a vibrant summer wardrobe crafted from pure silk and lightweight cotton.

Rooted in the brand’s print-first philosophy, the collection features bold checks, hand-painted brushstrokes, layered florals, and jungle-inspired motifs across dresses, separates, and coordinated sets. Each print is reimagined in fresh seasonal colour palettes that capture the energy, optimism, and spirit of summer.

Developed through a multidisciplinary creative process combining drawing, textile experimentation, photography, and digital innovation, every design begins as an original artwork before being transformed into wearable pieces. Extending this concept, the campaign photography places each look against matching printed backdrops, creating an immersive visual world where fashion, print, and storytelling become one.

Designed and developed in the UAE, the collection reflects PRNTCODE’s ongoing commitment to original textile design while reinforcing its position as the region’s first dedicated print house. As the brand continues to expand internationally, the new Ready-to-Wear collection further establishes PRNTCODE as a contemporary creative studio spanning fashion, interiors, and design objects.