H&M announces new collaboration with Irish fashion designer, Simone Rocha.

In a recent Instagram post, the clothing retail company said that Rocha is one of the world’s most exciting fashion designers.

The brand continued to say that “this unique collab is a tribute to everything that she holds dear: it’s a world filled with florals, pearls and bespoke fabrics.”

The collaboration will feature a wide variety of clothes such as Rocha’s signature womenswear, along with men and kids’ apparels.

Rocha gained popularity over the years with her unusual silhouettes and her unique interpretation of femininity.

In her designs, she heavily focuses on pearl embellishments, bows, tulle dresses, beaded shirts, and statement jewellery pieces.

The Irish artist also draws inspiration from her entourage. The campaign features some of her close friends such as model Tess McMillan, Adwoa and Kesewa Aboah, and British actress Daisy Edgar-Jones.

The collection is set to drop on March 11.

Images via H&M website.