by Mira Kerbage
  • 1 minute read
  • January 20, 2021
Adidas By Stella McCartney Releases New Collection “Future Playground”

German sportswear brand Adidas released a new collection inspired by nature, with Stella McCartney under the title “Future Playground.”

This is not a first for the collaborative duo. The British fashion designer has been in a long-term partnership with Adidas since September 2004.

The new range draws inspiration from nature and all the elements surrounding it. It comprises of signature McCartney silhouettes with unstructured clothes, bold prints, and a heavy focus on streetwear.

“We created this collection and campaign in the hope of helping people re-connect with nature and explore the evolved ways in which we’re moving through the world,” said McCartney on Adidas’ official website.

The collection features apparels made from sustainable material, primegreen recycled polyester, in line with both brands’ commitment to end plastic waste.

Adidas aims to use 100% recycled polyester across its products by 2024, in efforts to decrease its carbon footprint and raise sustainable awareness.

Images via Adidas website.

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