by Aminath Ifasa
  • 1 minute read
  • July 20, 2020
Gucci Designers Become Models In Alessandro Michele’s Fairytale ‘Epilogue’

Gucci’s latest Epilogue collection crafts a superb literary narrative and we’re here for it. Envisioned by Creative Director Alessandro Michele and lensed by photographer Alec Soth in Rome’s Palazzo Sacchetti, the line was presented in a 12-hour livestream broadcast on 17 July. Alessandro also curated a Spotify playlist to go along with it.

In the closing act of the Trilogy of Love, a three-part series presented by Gucci, the designers became the muses of the show, with this role-reversal concept negating the idea that only models can present the looks. The creators then seized “the poetry they contributed to mold,” as Alessandro said.

With a gender-fluid collection that features a myriad of colors and prints, Epilogue is the story of an arrivederci – an Italian term that implies “meeting again.” Think about retro shirt dresses, outerwear in upholstery fabrics, flowy rainbow frocks and floral gowns, and denim bombers and tracksuits.

The first two chapters of this ‘fairytale trilogy’ were presented as part of Gucci’s runway show in February,which highlighted the creatives behind the collection, and The Ritual Fall 2020 advertising campaign that was released in May. Models were made to shoot their own images while the world was still in lockdown in the campaign. 

“Finally, the epilogue comes, to seal the closure of a trilogy of love. This last movement goes around another short-circuit,” Alessandro wrote in his show notes. “The clothes will be worn by those who created them. The designers with whom, every day, I share the daze of creation, will become the performers of a new story.”

The Epilogue is Alessandro’s commentary on the rules, roles and functions that keep the world of fashion going. “What happens to the relation between reality and fiction when prying eyes sneak into the mechanisms of the production of an image?” he asks us as we watch the Gucci presentation transporting us back in time through our screens.

Images courtesy of Gucci

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