Established in a town close to my home in Essex, England, discovering Never Fully Dressed a few years ago was a happenstance I’ll always be grateful for.

From what started as a project from her parents’ attic, Founder, Lucy Aylen, has grown her brand exponentially from its roots as a London market stall label, to the opening of the first international boutique in New York City this week.

It’s not just the clothes I adore (although more than 50% of my wardrobe is exclusively NFD), it’s the brand’s ethos, clever marketing, and fun social media interactions I admire. Lucy’s free-spirited drive and determination is evident in everything the label puts out, and that’s something I respect, enormously.    

Famous for its styling tips (many pieces can be worn several ways, as demonstrated on Instagram), and renowned for its bold prints in a kaleidoscopic array of colours, it’s no wonder Beyonce and Lena Dunham are fans. Sizes currently range from a UK 4-28, making it one of the most size-inclusive contemporary brands on the market, empowering women across the globe to feel good in what they wear.

The latest dress drop was made for flaunting on vacation, just in time for Eid Al-Adha escapes. Here are some of my personal picks…

Visit Neverfullydressed.co.uk and follow @neverfullydressed on Instagram. Select styles also available at Ounass.com.

Images courtesy of Never Fully Dressed