Gucci has unveiled its latest lifestyle creations that are attuned to the brand’s signature maximalist flair. As part of its ongoing centenary celebrations, the fashion house revealed the Gucci Cartoleria installation during Milan Design Week, fashioning it as a traditional Italian stationary shop that’s filled with colorful gems.
Themed as ‘the magic of everyday life’, the space mirrors creative director Alessandro Michele’s signature suave, and includes decorative elements like flying notebooks, chess sets that play themselves, and a string of bookcases. The Alice in Wonderland-esque space offers a selection of silk pajamas with matching sleeping masks, slippers, leather pouches, and game sets, among other things.
Gucci Cartoleria is open at Via Manzoni, Milan until 17 September. Gucci Lifestyle launches in select boutiques and through the brand’s website from 10 September.