Boucheron has launched its latest campaign ‘Sharing Holiday Emotions’ on 9 November, featuring six influential women from around the world, who epitomize femininity and timeless style. As its global brand ambassadors, the Maison has unveiled six powerful figures from the entertainment, beauty, and fashion industries.

Nour Arida

Among them is Lebanese model and entrepreneur, Nour Arida, who recently took to Instagram to announce that she’s the face of Boucheron to her 7.9 million followers. With a social media presence that largely reflects on her life at home, Nour embodies the brand’s innovative designs, while staying true to its familial values.

British model, TV host, and author Alexa Chung is also among the new ambassadors. With her pared-down and contemporary style, she’s the perfect muse for the jewelry brand.

Hannah Quinlivan

Other global figures include Chinese actress Dongyu Zhou, Australian-Taiwanese actress Hannah Quinlivan, South Korean actress and musician Eun-Chae Jung, and Japanese model Rola. With their distinct styles and personalities, these trailblazing women will share their emotions and memories throughout the holiday season.

Created by Frederic Boucheron in 1858, the French luxury brand embodies excellence, freedom, and aims at creating the classics of tomorrow.