YSL Beauty has unveiled Austin Butler as the global Ambassador for its new fragrance, MYSLF, which redefines modern masculinity. Butler, a highly acclaimed actor, expressed his honor to join YSL Beauty and praised the legacy of M. Saint Laurent for breaking labels and embracing rebellion.

Having collaborated with notable directors like Quentin Tarantino, Baz Luhrmann, and Jim Jarmusch, Butler’s remarkable performances, including an Academy Award-nominated role in “Elvis,” highlight his ability to portray complex characters. His authenticity and multifaceted nature align seamlessly with the essence of the MYSLF fragrance.

YSL Beauty’s International General Manager, Stephan Bezy, lauded Butler’s embodiment of the brand’s vision for modern masculinity, celebrating individuality and embracing diverse facets. Bezy expressed confidence in Butler’s role as an ambassador for MYSLF, capturing the fragrance’s spirit and YSL Beauty’s statement on contemporary manhood.