As Riyadh Fashion Week (RFW) returns for its second edition, anticipation is soaring for what promises to be a spectacular celebration of Saudi fashion. Running from October 17 to 21, 2024, the week-long event will showcase an impressive lineup of both emerging and established designers, taking place in the heart of Riyadh.
In the first edition of Riyadh Fashion Week 2023, held from October 20 to 23 at the King Abdullah Financial District (KAFD), Saudi Arabia made a bold statement on not only regional but also global fashion space. The event attracted a prestigious audience, including industry insiders, local influencers, and international stars like Naomi Campbell and Zendaya, who brought significant attention to the Kingdom’s fashion scene. This fashion week was widely celebrated for its blending of traditional Saudi heritage with modern aesthetics, offering a glimpse into the country’s evolving identity in fashion.
The standout moments from last year included shows from Ashi Studio, known for its romantic, geometry-inspired evening wear, and Honayda, whose collection opened with the return of American hijabi model Halima Aden to the runway. These collections were fashion statements and cultural expressions that drew upon the local landscape, space exploration, and the empowerment of women alongside male designers. Designers like Adnan Akbar and Tima Abid brought forth a mastery of couture, while brands such as 1886 and Mazrood displayed cutting-edge streetwear, making the event a showcase of versatility.
Among the visionary talents set to grace the runway this year, we have 1886 — known for its cutting-edge streetwear that marries street culture with luxury. The brand’s aesthetic has made waves with its bold and forward-thinking designs. Next, Abadia — a brand celebrated for its luxurious ready-to-wear collections, continues to produce elegance with its modern interpretation of traditional Saudi craftsmanship. Meanwhile, Adnan Akbar — a name synonymous with Saudi haute couture, will present a collection that reflects the opulence and grandeur of Arabian fashion.
Ashwaq Al Marshad and Atelier Hekayat will also dazzle the audience with their couture creations, showcasing intricate local craftsmanship. Eman Joharjy — a trailblazer in the modest fashion movement, offers ready-to-wear collections that fuse comfort with style, pushing the boundaries of what modest fashion can be.
For those more inclined towards streetwear, Awaken and Mazrood will bring their youthful, energetic styles to the runway, blending global streetwear trends with local culture. Hindamme, another standout brand, continues to explore themes of heritage and modernity, with its ready-to-wear pieces often reflecting Saudi Arabia’s evolving cultural landscape.
Adding a layer of sophistication, designers like Fatima Abdulqader, Hala Algharbawi, and Dar Alhanouf will present couture collections that speak to the heart of Saudi elegance and femininity. Nour Dhahri and Pavone will further elevate the couture category with their distinct design languages, promising gowns that are nothing short of showstoppers.
Whether you’re a seasoned fashion enthusiast or simply intrigued by the burgeoning Saudi fashion scene, Riyadh Fashion Week 2024 will showcase an unmissable glimpse into the future of Middle Eastern fashion.
