Royal Commission for AlUla (RCU) unveiled its newest project, a photographic exhibition in the heart of Milan, taking place from February 25 till March 28.
Established in 2017, the RCU aims to protect AlUla’s cultural and historical richness while showcasing the region as an appealing international tourist destination.
This is part of the country’s Vision 2030, a strategic agenda to diversify Saudi Arabia’s economy while raising awareness on other sectors such as education, tourism, health and recreation.
The exhibition, titled “AlUla – Journey Through Time,” will feature Canadian-American photographer Robert Polidori’s work and will highlight the region’s cultural and historical sites.
Located along Corso Vittorio Emanuele II, a shopping street near the famous Duomo di Milano, the public display is made up of 30 panels and allows passers-by to explore the Saudi region’s history.
“We hope that Milanese citizens will once again be able to exercise their passion for traveling the world in 2021 and I have no doubt that this photo exhibition will inspire a visit to what is one of the world’s most significant heritage and cultural destinations”, said Phillip Jones, Chief Destination Management and Marketing Officer at Royal Commission for AlUla, in a statement.
AlUla is a region in North-Western Saudi Arabia, with great archaeological wealth and through this exhibition, visitors can embark on a journey of discovery with digital content accessible through QR codes created by Romolo Loreto, an associate professor at the University of Naples.
“The exhibition offers Italian friends the opportunity to deepen their knowledge of the cultural heritage of the Kingdom and capture a vivid image of a land that testifies to two thousand years of cultural ties between the peoples of the Arabian and Italian peninsulas,” said His Royal Highness Prince Faisal bin Sattam bin Abdulaziz Al Saud, Ambassador of the Kingdom of Saudi Arabia to Italy, Malta and San Marino.
The photographic exhibition is expected to be displayed in other cities in the future.
Images courtesy of Royal Commission of Al Ula (RCU).