LVMH, has officially become a premium partner for the Paris 2024 Olympic and Paralympic Games, investing €150 million in the sponsorship. The announcement marks the commencement of the one-year lead-up to the Games, scheduled from July 26 to August 11. LVMH Chairman and CEO, Bernard Arnault, alongside key figures like Paris’s Mayor Anne Hidalgo and French Minister for Sports Amélie Oudéa-Castéra, celebrated the partnership during a conference at Grand Palais Éphémère.

As the sole luxury player among the premium partners, LVMH’s sponsorship reflects its commitment to an event destined to leave a lasting impact. The luxury group, owning iconic brands like Louis Vuitton, Dior, and Guerlain, holds a pivotal role in the French economy and cultural heritage.

LVMH’s support extends beyond financial contributions. The partnership includes apparel for select athletes, collaboration with charity French Popular Relief for sports accessibility programs, and maison-specific contributions. For instance, Chaumet will design the Olympic and Paralympic medals, and Moët Hennessy wines and spirits will feature in hospitality programs.

With its illustrious portfolio and unwavering dedication, LVMH adds a touch of luxury and grandeur to the Paris 2024 Olympic and Paralympic Games, elevating the event to a global spectacle of sports and culture.