by Aminath Ifasa
  • 1 minute read
  • January 28, 2023
Gucci Names Sabato De Sarno Creative Director

Gucci, one of the most storied names in global fashion, has a new designer at its helm: Sabato De Sarno.

De Sarno, currently the fashion director of men’s and women’s ready-to-wear at Valentino, was unveiled on Saturday by the French luxury group Kering as the new creative director at its marquee brand. The move comes two months after the surprise departure of Alessandro Michele, who had been in that top job since 2015.

After several months of speculation, the hire of an Italian who is relatively unknown outside fashion to lead one of Italy’s heritage names is in line with recent industry trends, which have prioritized cultivating a new generation of talent rather than buying up an already-established famous fashion name.

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