If you didn’t know already, Seoul in South Korea is bustling hub of artistic creation. The city is known for its contributions to contemporary arts across various domains, from music and film to fashion and beyond. Which is why, Italian fashion house, Bulgari has just unveiled the brand new Bulgari Studio there.

A creative hub in the heart of the city, the studio has been set-up in pursuit of art collaborations across disciplines.

In commemoration of this milestone launch, Bulgari Studio celebrated with a launch party at Théâtre des Lumières. Among the invited, was brand ambassador Lisa of Blackpink, along with Filipino actress Nadine Lustre, Miss Universe 2015 Pia Wurtzbach, Korean actor Lee Jong Suk and members of Enhypen, Jungwon and Ni-ki.

At the event, Bulgari spotlighted three artists whose ethos resonates with the Maison’s vision, showcasing their inventive prowess alongside Bulgari’s iconic creations — the B.zero1 ring, the Bulgari Roma bag, and Bulgari Bulgari watches.

Antoni Tudisco, a boundary-pushing artist of Italian-Filipino descent, seamlessly melded digital art, fashion, and technology to produce a cutting-edge campaign video. Guests were treated to a surrealist portrayal of the iconic B.zero1 ring amidst the towering skyline of Seoul’s urban landscape.

Integrating auditory dimensions, Italian DJ and Producer Anyma (Matteo Milleri of Tale of Us) orchestrated an immersive audio-visual performance inspired by the B.zero1’s design, blurring the lines between reality and imagination. His installation at Lotte World Tower invites the public to experience Bulgari’s innovation firsthand.

French choreographer Sadeck Berrabah graced the Bulgari Studio Stage with mesmerising performances, weaving fluid movements that echo the geometric elegance of the B.zero1 collection.

Bulgari’s commitment to fostering artistic collaborations transcends its storied legacy, embracing a global network of creatives to push the boundaries of bijoux craftsmanship.

As Bulgari embarks on its next chapter, anticipation mounts for the Maison’s future endeavours…