Over in Venice, Bottega Veneta is set to open a creative hub for its most loyal customers, Palazzo Bottega Veneta.
The fashion house has created a unique haven within a 15th-century gothic palace in Venice’s Cannaregio district, blending cultural advocacy with the brand’s heritage. Inspired by a translation of the name which means “Venetian artisanal shop”, the space will encompass the brand’s artistic ethos.
According to the Financial Times, CEO Leo Rongone said, “Bottega Veneta, unlike many other brands, is not linked to a single founder. It was born of the passion of a collective of people. This spirit of community is reflected in Palazzo Bottega Veneta, which offers a physical space that embodies the brand’s values and history.”
Set to open next month, in June the palazzo, which is crafted from Byzantine palace materials, promises an immersive experience into the Bottega world. The interiors were curated by the brand’s Creative Director, Matthieu Blazy to include bespoke furniture and accessories.
At the venue, loyal Bottega customers will be able to take part in cultural activities and events. These will also tie in with Venice’s cultural calendar, giving guests insider access to key events. For example, the Bottega for Bottegas initiative will bring selected artisanal producers from Italy and beyond to the palazzo, offering them a platform to showcase their creations. The creative hub will place an emphasis on showcasing up and coming artists to Bottega’s customers with high spending power.
Here, guests can also book appointment-only services, including dressing consultations, red carpet services, and consultations for made-to-order pieces. They will also get a sneak peek at the brand’s first fine jewellery collection, which is launching in November, and its debut perfume under Kering’s new beauty division in October.
The first step in a lifestyle expansion, Bottega Veneta plans to open VIC residences in Asia and the
Americas. Other luxury brands have taken similar steps to diverse their portfolios. For instance, Gucci introduced a Salon concept for VIP customers, while Balenciaga and Chanel have opened exclusive boutiques for their top clients.
Palazzo Bottega Veneta is yet another notch for Leo’s leadership of the house which has seen it attract a younger demographic.
