Choosing a hotel in London or trying to decide which one is “the best,” is a bit like asking what the best food in the world is. It really depends on what you’re looking for. London has something for everyone: luxury five-star hotels, affordable stays, quirky themed spots, and grand historic institutions full of character.
The city has more than 1,570 hotels and around 146,000 rooms, and the scene is always changing. In recent years, many new hotels have opened with plenty of excitement, each offering its own style and atmosphere.
In 2026, there’s even more to discover. We’ve picked out five of the newest hotels on our radar to help make choosing your next place to stay in London a little easier.
The Newman, Fitzrovia
The Newman opened earlier this month on Newman Street, bringing a new sense of energy to Fitzrovia. The 81-room hotel is the first from London-based Kinsfolk & Co and has quickly given fresh character to this quietly central neighborhood.
The building has had several lives, first as a post office, then as the headquarters of Freud Communications. Today, it has been fully reimagined into a boutique hotel that mixes gentle Art Deco details with a clean, modern feel. The interiors are warm and understated, with soft brown tones, layered textures and carefully selected artwork that ties the spaces together.
Rooms and suites are designed for comfort and calm. Some overlook Newman Street, while others have private balconies at the rear. The sixth-floor penthouse offers more space and privacy, with its own sitting room, bar and even a sauna. Bathrooms are finished in fossil-infused stone from Swaledale in North Yorkshire, and features such as LED light masks add a contemporary touch.
Food and drink are central to the hotel. Brasserie Angelica serves all-day European dishes with subtle Northern European influences, while Gambit Bar downstairs provides a smaller, more intimate setting inspired by classic cocktail bars.
Below ground, the spa offers a quiet retreat from the city. Inspired by the Swedish Grace movement, it includes a hydrotherapy pool, sauna, steam room, ice-relaxation room, salt therapy rooms, treatment spaces and a 24-hour gym. Altogether, The Newman feels polished and welcoming, modern, stylish and easy to settle into.
The Zetter Bloomsbury, Bloomsbury
Opening in April, The Zetter Bloomsbury is a 68-room hotel set within a row of restored Georgian townhouses in the heart of Bloomsbury. Just moments from the British Museum, it sits at the centre of one of London’s most historic and culturally rich neighbourhoods.
The interiors, designed by award-winning James Thurstan Waterworth, draw on Bloomsbury’s long association with writers, collectors and creative thinkers. Original features such as sash windows and elegant Georgian proportions have been carefully preserved, while rich fabrics, antiques and thoughtfully selected artwork add warmth and depth. Subtle Art Deco touches introduce a distinctive character without overpowering the building’s heritage.
Each room is individually designed, making the stay feel more like a private residence rather than a standard hotel. Rooms are contemporary while still feeling typical British, featuring king-sized four-poster beds, claw-foot bathtubs and Egyptian cotton linens.
As for dining, the hotel offers a few options. On the ground floor, guests will find The Parlour, the hotel’s all-day social area, serving cocktails and light bites. The Orangery is the hotel’s main dining space, inspired by traditional British gardens. It is here that breakfast and afternoon tea are served, alongside small events and private gatherings. During the summer months, the garden will be used for outdoor dining and seasonal barbecues, including events with visiting chefs.
Guests will also have access to a fully equipped gym and a dedicated outdoor yoga space, adding a wellness element to the hotel’s offering.
Sir Devonshire Square, The City
Amsterdam-based boutique brand Sir Hotels opened Sir Devonshire Square late last year, marking its first hotel in the city. Located between Spitalfields and the City, it combines the creative energy of East London with the pace of the Square Mile.
Featuring 81-rooms, the property pairs its warehouse setting with contemporary interiors by Dimorestudio, creating spaces that feel stylish yet lived-in. A rotating art program featuring emerging London artists adds to the local feel, keeping the atmosphere fresh and connected to the neighborhood.
In the coming months, the hotel will open a rooftop bar alongside a new restaurant led by acclaimed chef Eyal Shani. The property will also become home to The Cover, Circle’s private members’ club, featuring monthly cultural program and a destination for creatives in the city.
The Chancery Rosewood, Mayfair
London has seen its fair share of luxury hotel openings; however, the Chancery Rosewood is one of London’s most anticipated in recent years. Set in Mayfair, it occupies the former U.S. Embassy on Grosvenor Square, where the landmark building has been reimagined as Rosewood’s latest London address.
The hotel offers 144 suites, all designed by Parisian architect Joseph Dirand, ranging from junior suites to two-bedroom penthouses with landscaped terraces. In a nod to the building’s diplomatic past, the rooms are named after American figures such as Kennedy, Saarinen and John Adams. The suites are notably spacious with a residential feel. Many layouts include grand foyers and gallery-style corridors reminiscent of a British manor house, finished with Savile Row fabrics, Alcantara-clad walls and rich timber detailing.
Dining is a major draw. The property houses the first European outpost of New York’s Italian-American restaurant Carbone. On the rooftop, Eagle Bar serves as an evening destination, with a wide terrace overlooking Grosvenor Square and Hyde Park.
Below ground, the Asaya Spa includes a 25-metre swimming pool, treatment rooms and a fitness center. In a first for a London hotel, it also incorporates The Taktouk Clinic, offering medical-grade skincare alongside traditional wellness treatments.
