Planning your summer holiday? Then you’ll want to look the part, whether you’re heading to the Mediterranean or exploring a new city. Enter Concrete, the popular Egyptian fashion label that’s just landed in the UAE with a brand new store at Abu Dhabi’s Reem Mall.
Known for its Italian-inspired style and high-quality fabrics, Concrete is a lifestyle brand. Since 1989, it has led Egypt’s fashion scene with its collections for men and women, making the store an ideal place to shop for travel essentials.
In fact, Concrete’s Spring/Summer 2025 collection appears to have been designed with wanderlust in mind. Think breathable Egyptian cotton, flowing fabrics, and neutral tones that easily transition from airport lounges to dinners beside azure waters.
Lightweight shirts, versatile suiting, and relaxed separates make it simple to dress elegantly while prioritising elegance. For women, the new UAE-exclusive capsule comprises flowing silhouettes that pair beautifully with the region’s summer climate, ideal for warm days and balmy evenings abroad.
Prioritising customisation, the brand’s Made-to-Measure service for men is perfect for securing a polished look for destination weddings, business trips, or formal events while abroad. Customers can get everything tailor-made, from fabric to cut, crafting a garment that’s as unique as their journey.
Led by seasoned fashion executive Matteo Zappalà, formerly of Zegna and Loro Piana, Concrete’s expansion into the UAE reflects its vision of global presence and regional pride.
“Our collections are thoughtfully crafted to complement each other,” Matteo explains. “Vibrant earthy tones and ambient colour ranges dance together in flowing fabrics, showcasing sophisticated textures that embody beauty, softness, light weight, and charm.”
So, before you take off, stop by Concrete at Reem Mall. Your summer suitcase will thank you.
Visit concrete.store
