For more than a century, Rolls-Royce has been the reference point for luxury in the automotive industry and recently, Villa 88 was given an exclusive look at the latest model off the company’s revered production line, Rolls-Royce Ghost.
Synonymous with grandeur and excellence in craftsmanship, Rolls-Royce has ticked those traditional boxes again with the New Ghost but there are notable differences between this and some of the company’s other models.
Designed with a ‘post-opulent’ clientele in mind, the new Ghost is a stripped back Rolls-Royce that celebrates minimalism and refinement. The existing customer base was widely canvassed before work on the car began and the final product is one that meets the needs of an audience that includes heads of state, CEOs, and other leaders of industry.
It’s a smaller, more discreet car that’s designed for owners to drive, as well as be driven in. The driver’s seat is a place of genuine tranquility – this is an engine that whispers rather than shouts, while the all-wheel drive steering is dynamic but quiet.
The new Ghost offers the smoothest Rolls-Royce drive yet. Its cutting-edge suspension technology aims to create a ‘magic carpet ride’ experience and when at the wheel, it certainly feels more like gliding across the asphalt than driving atop it.
Unnecessary embellishments have been removed but great attention-to-detail remains, with the new Ghost ‘tuned’, so that all sounds emanating from the cabin – when operating windows or gadgets, for example – are heard at the same pitch.
There are notable technological innovations, including the aforementioned state-of-the-art suspension, as well as self-opening doors that add to the general feeling of weightlessness. And if passengers weren’t relaxed enough, an in-built massage function in the seats offers another dimension of calm.
It’s a car that’s deeply satisfying to experience. Combining time-honored craft and innovation, the new Rolls-Royce Ghost represents an exciting new chapter in the history of this distinguished manufacturer.
