by Aminath Ifasa
  • 1 minute read
  • June 11, 2020
London Fashion Week Is Launching Its First-Ever Digital Fashion Week Tomorrow

Fashion enthusiasts, brace yourselves. London Fashion Week has announced its schedule for its first-ever digital showcase and it’s taking place this weekend. The show will include a superb array of 34 designers, including Charles Jeffrey Loverboy, Hill and Friends, Lou Dalton, Louise Gray, Mulberry and Nicholas Daley.

The two-day event runs from 12-14 June and an interesting addition to this year’s iteration is the different forms of digital content platforms that will be used for its broadcast, from digital showrooms to podcasts to webinars.  Additionally, over a 100 designers are set to be featured in the ‘Explore’ section, which will offer a look at their distinct fashion stories.

Among the highlights is an exclusive live performance, hosted by Mulberry, to celebrate a secret (yet to be unannounced) LFW artist. Also on view will be short films celebrating British brands and a luxury styling podcast, anchored by the British Fashion Council Fashion Forum. Another exciting segment is the LFW Designer Diaries, which will give a glimpse into the lives of designers, including Bethany Williams, Daniel W Fletcher, Lou Dalton, Preen, Rixo and Roksanda.

These virtual events will be broadcasted live on the official website of London Fashion Week and will continue to be up in case you miss them the first time. To say that we’re excited is an understatement.

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