Color, color and more color. This sums up Kenzo’s latest campaign that reflects the French fashion house’s eclectic sensibilities, as envisioned by Felipe Oliveira Baptista since he assumed the role of Creative Director on 1 July.
As opposed to featuring monochrome hues that have become customary of the seasons, Kenzo’s Fall-Winter 2019 campaign is awash in color with coveted pop photographer David LaChapelle realizing the brand’s vision. This is the second time LaChapelle has joined forces with Kenzo, the first time being the maison’s Spring-Summer 2019 campaign.
The resulting campaign is akin to a series of postcards, at once imaginative and intriguing. A melange of fine art and luxury fashion ensues, all wrapped up in a collage art style that’s palatable for the social media audience. The idea is to create cross-cultural conversations that have long been a part of Kenzo’s ethos.
LaChapelle superimposes original fashion photography, using his rarely-seen personal archive of vintage travel slides from his adventures around the world, onto the images, which are indicative of the brand’s intergenerational approach that transcends borders. The campaign was shot in Paris and features American model Lindsey Wixson and Japanese Kiko Arai, and Hunter Schafer from the American drama series Euphoria, among others.
Image courtesy of Kenzo