by Allyson Portee
  • 1 minute read
  • April 02, 2020
Italian Brand Salvatore Ferragamo Keeps Us Entertained With Trivia During Quarantine

We’ve seen and read about selfless acts of kindness that fashion designers have been doing to facilitate hospitals and those in need in the wake of COVID-19 over the past weeks. The fashion industry has been leading from the front, expressing solidarity with the world and showing that it cares.

With Italy among one of the most affected countries, Italian brand Salvatore Ferragamo is using storytelling to help us survive self-isolation with TRIVIA, a digital project with the message of not giving up, communicated through its social media channels.

With the idea of celebrating the brand and its founder, TRIVIA features games, polls and fun facts to refresh your memory and allows you rediscover the roots of Ferragamo’s signature style, as you spend time at home. Filled with anecdotes and quizzes, TRIVIA takes you on a historical journey of how Salvatore Ferragamo launched the brand, and other significant moments from his career.

He lived an extraordinary and fulfilling life, one that reflected his character, genius and incredible intuition. And with this initiative, the brand is carrying forward his legacy of staying determined and reminding us, It’s time to stay home with the promise that we’re going out again very soon.”

TRIVIA will go live every Wednesday and Saturday until 4 April . Tune in and play #FerragamoTrivia on @Salvatoreferragmao on Instagram. 

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