• 1 minute read
  • December 22, 2023
Celine Unveils Revamped Miami Flagship Store Designed By Hedi Slimane

Celine has revealed its newly renovated flagship store in Miami, a key component of its latest U.S. ventures launched in December. Situated in the Design District at its current 41st Street location, the 4,000-square-foot space reflects Creative Director Hedi Slimane’s architectural vision, debuted in 2019 with the Madison Avenue flagship in New York.

The redesigned Miami store showcases Slimane’s brutalist concept, blending natural stone like gray travertine and antique marbles with warmer materials such as oak, brass, and antique mirrors. The two-story space features women’s leather goods, fine jewelry, haute perfumery, and a home goods area on the ground floor, while the second floor houses men’s and women’s ready-to-wear. Exclusive items, including the Teen Triomphe in chalk lizard and sequin-clad Verneuil ankle boots, will be available, with one-on-one couture appointments starting in January.

Celine’s Miami flagship marks its third major U.S. renovation in 2023, contributing to the brand’s total of 30 freestanding retail locations in the country and 34 in North America. The brand reports strong performance in the U.S., citing a “high-double-digit positive rise,” particularly with the success of the Triomphe bag and continuous growth in its ready-to-wear offerings.

As part of Celine’s commitment to art, the Miami store houses nine artworks, including a commissioned piece titled “Snake” by New York-based Canadian artist Elaine Cameron-Weir. This addition aligns with the brand’s wider Celine Art Project, which incorporates unique artworks into its flagship locations worldwide. With the Miami flagship now open, Celine continues its expansion, recently debuting in Bangkok’s Siam Paragon luxury shopping complex, among other global destinations.

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