Richard Mille welcomes Tadej Pogacar to its family of partners, further strengthening the Maison’s longstanding connection to elite cycling. Representing a new generation of the sport, Pogacar joins Mathieu van der Poel and Mark Cavendish among Richard Mille’s roster of cycling champions.

Few athletes have transformed their discipline with the speed and impact of Tadej Pogacar. After introducing himself to the cycling world with a remarkable third-place finish at the 2019 Vuelta a España at just 20 years old while riding for UAE Team Emirates, the Slovenian rider went on to deliver one of modern cycling’s defining performances the following season, becoming the youngest Tour de France champion since 1904.

The connection between Richard Mille and Tadej began naturally in 2021, when the Brand partnered with UAE Team Emirates. As the team entered one of the most successful chapters in its history, Tadej emerged as its leading figure.

Cycling demands endurance, precision, lightweight engineering, and shock resistance, values deeply rooted in Richard Mille’s philosophy. Tadej reflects these principles through a career built on continually redefining what performance means in professional cycling.

His attacking style has resulted in an extraordinary list of achievements including four Tour de France victories, a Giro d’Italia title, two World Championship titles, and 13 Monument wins. In 2024, he became only the third male cyclist – and the first since 1987 – to achieve cycling’s Triple Crown, winning the Giro d’Italia, Tour de France, and World Championships in the same year.

In 2025, he continued making history by becoming the first male cyclist to win both the Tour de France and the UCI Road World Championship Road Race in successive years.

Today, Tadej holds the distinction of remaining UCI road racing world No.1 for a record number of weeks, achievements realised while wearing the RM 67-02 Automatic Extra Flat, a sports watch developed for exceptional comfort through its lightweight construction and ergonomics tailored to elite athletic performance.

Through extraordinary talent, remarkable consistency, and an unwavering drive to push boundaries, Tadej Pogacar has established himself as one of the defining cyclists of his generation – a mindset that resonates naturally with Richard Mille’s pursuit of innovation and excellence.