Hublot announces an extraordinary collaboration with world-renowned artist Jeff Koons. Both Koons and Hublot operate on the same principle: transforming tension into form, contradiction into harmony, and excess into precision. What appears playful is meticulously engineered. What feels effortless is the result of absolute mastery. And both legacies trace their breakthrough moment back to 1980, the year Hublot first disrupted watchmaking and Koons began redefining contemporary art.
Hublot has been collaborating with artists from diverse fields, including architects, painters, street and contemporary artists and designers who reshape culture and challenge perception, turning creation into a statement of identity. Today, the Swiss luxury watchmaker announces one of the most prominent, commercially successful, and polarising figures in contemporary art as its new Hublot ambassador. For over four decades, his work has transformed everyday objects into cultural icons. Balloon Dog, Rabbit, Puppy: elevating simple forms through scale, craftsmanship, and attention to detail. This is where Hublot and Koons meet.
Hublot, like Koons, also shares the belief that craftsmanship should be felt. Through design, proprietary materials, in-house movements, technical innovation and uncompromising execution, Hublot transforms engineering into emotion and complexity into clarity. Both share the same discipline: nothing is accidental. Every surface serves a purpose. Every detail is intentional. Every curve, finish and proportion exist for a reason.
“Hublot and I have always shared fascination for the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into having the viewer be able to find more meaning in the finished work than just its individual parts. Hublot uses all the technology of making master timepieces, and also uses the material sciences to transcend the object into representing something that all of us can find even more relevance and meaning. Hublot is a manufacture of depth, where materials are reinvented, movements refined and design reengineered with purpose,” stated Jeff Koons.
“We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture, turning everyday objects into global icons through scale, precision and uncompromising execution, in the way that Jeff Koons has done. This partnership reflects exactly where Hublot stands today: substance. It is great to share with Jeff what Hublot has always thrived on: tension between tradition and disruption, mechanics and emotion, innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline; beneath the surface lies mastery,” stated Julien Tornare, CEO of Hublot.
This collaboration is not about the surface. It is about what lies beneath it. Together, Hublot and Koons give volume to icons with craftsmanship, meaning and emotion.
